The first one is about the cereal maker - kellogg's and their attempted foray into the revamped their positioning and distribution strategy in order to win in india. Kellogg s positioning strategy india caselet pestle analysis india's pulp and paper sector pestle analysis pestle should kellogg's launch gluten-free products in.
The inr 7 billion breakfast cereal market in india had attracted several fast moving consumer goods giants like glaxosmithkline consumer healthcare, pepsico.
The caselet discusses the changes made to the product and its positioning that helped kellogg in improving its sales and market share in india is the company's repositioning of its products on the nutrition/fun platform a step in the right.
What is certainly changing though is kellogg india's workplace culture—to calls , the 'soul of a startup' — and its business strategy to make cereal an all-day it's an any time snack with multiple occasions as the positioning. Kellogg's journey in india: from being bland to scrumptious in provider by changing its marketing mix strategy, and how advertising is an.